Why Advertise Online? US travelers using internet to book travel: 68%. Canadian travelers using internet to book travel: 63%. By 2011, Jupiter Research says, $128 billion in travel will be sold online in the U.S. Over half of all hotel bookings are via the internet. Internet advertising spending was up 54% in 2006. 74% of marketers are redirecting print advertising budget to the internet. Vacation packages and cruise sales will more than triple between 2007 and 20010

North American Travelers Who Use The Internet

US Travelers: 143.3 Million
Canadian Travelers: 16.8 Million
Travelers using internet: 67%
Frequent travelers using the internet: 74%
(5 trips or more per year)
Travelers booking reservations online: 41%

Gender using internet for travel
Female: 52%
Male: 48%
Online travelers with children: 48%

Source: *Travel Industry Association of America, 2004 - www.tia.org
** Based on North American figures

Online Travel Sales / Revenues

By the year 2011, JupiterResearch says, $128 billion in travel will be sold online in the U.S.*

US Online Travel Sales for leisure travel  will skyrocket to 119.1 billion in 2010 up from 52.4 billion in 2004, a report put our by Forrester Research.*

EMarketer estimates that Online Travel constitutes approximately 40% of total US B2C e-commerce sales.*

Source * www.emarketer.com, 17 November, 2006

Online Advertising Spending

Online advertising spending, which was just $50-million in 1999, is expected to reach $801-million this year, up a further 43% from 2005, said the study, which surveyed the top 100 sites selling advertising.*

JupiterResearch, finds that media & entertainment, financial services, TRAVEL, and automotive advertisers will spend $11.5 billion advertising online in 2011.  This will account for 57 percent of all online ad spending that year.**

Source: *www.canada.com, Thursday July 26, 2006
**www.marketingvox.com, November 7, 2006