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Media Management
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Analytics have become increasingly more important to interactive advertising and are indispensable when used to gage the success of online media initiatives and to determine targeting strategies. In traditional media, advertising reach is nothing more than an estimate, newspapers and magazines never really know exactly how many readers they have and radio and television stations can only guess at the number of viewers at any given time.
Travel Ad Solutions has combined Double Click reporting with Google Analytics to provide our clients with the tools they need to analyze and measure the success of their marketing efforts in real time. Our analytics & reporting tools give us the ability to make strategic changes on the fly, ensuring that we keep your campaign on track and on target! - Sophisticated analytics that are easy to use
- Follow the performance of your campaign from the moment it goes live.
- Access click through rates, impressions and geo-targeting stats Instantly
- Test and compare the effectiveness of individual advertising creatives.
- Reduce marketing costs & account for every penny of your advertising dollar.
- Executive Marketing Summary
- Traffic and Click Through Rate Analysis
- Geo Targeting
- Keyword and Adword Campaign Analysis
 | | Executive Marketing summary
Get executive summaries of traffic, geographic location, and conversion trends without hunting through reports. Quickly identify problem areas. Compare conversions, campaigns, and keywords at a glance. Our Analytics Marketing dashboards give you clear answers, fast, in an easy-to-digest visual format. | | | |  | | GeoTargeting GeoTargeting maps, reports, and cross-segmentation allow you to find out where your visitors come from, and which markets have the greatest profit potential. Running a banner campaing in Australia? Compare date ranges to see the impact on traffic to your site. Seeing extraordinarily high visitor volume from Reno? Investigate this new market opportunity. Selling vacations leaving from Los Angeles? Minimize wasted impressions by better targeting your ads. Visualize the source of your traffic, increase efficiencies and seize opportunities. | | | |  | |
Our Keyword analytics tracks the results of your Keyword and Adword campaigns on any major search engine, including Google, MSN and Yahoo. In fact, you can track all of your keyword marketing initiatives and compare performance of search engine campaigns, and creatives. Our Keyword Analytics will provide a complete overview of what you and your competitors are paying as well as provide a summary of the effectiveness of specific keyword campaings based on content. |
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